Jessica Simpson to Launch “Diamonds Are a Girl’s Best Friend Collection”

Jessica Simpson, known as an American singer, songwriter, actress, TV personality and a fashion mogul will launch a Diamond Fashion Jewelry Collection teamed up with Zale Corporation, a leading specialty retailer of Diamonds, this October 2011.

She named her new diamond jewelry collection as “Diamonds Are a Girl’s Best Friend Collection” which mostly features diamonds ranging from $79 to $999.

This collection is exclusive only to Zale Corporation stores throughout the U.S., Canada and Puerto Rico.

Here's Jessica Simpson's Diamond Heart Pendant 

Photo Courtesy of WWD.com

According to Theo Trillion, Chief Executive Officer of Zale Corporation, Jessica is the perfect celebrity endorser for their Firestar Diamond Jewelry. They are very happy to have her join their Zale Family. 

He said “Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with. She has great reach and great power across a number of different categories, so doing a diamond fashion collection made perfect sense.”